In the midst of continuous change, it’s crucial to evaluate what’s going well and what can be improved
Snapchat. Oh Snapchat. Nothing in me wanted to try the social media application. I didn’t understand the purpose, or find the interface intuitive or user-friendly. And… what’s up with the ghost?
It was during speaking prep that I uncovered how wildly popular the app is among my younger Millennial and iGen friends. Crap. Just as I was getting the hang of Instagram, my target audience decided it likes SnapChat better.
I didn’t learn very well on my own, so I engaged the help of one of my favorite college students, Nelson. Within 30 minutes he taught me why and how his friends use SnapChat, and then he helped me practice snapping. Is that what it’s called?
A strange thing happened after I learned more about the tool—I liked it! The concept of capturing moments as they happen and then quickly letting them go is not only efficient, but a refreshing approach to communication… and life.
Great things can happen when we adapt
Globalism. Economics. Technology. Demographics. Societal changes. Yikes! Complex macro-level trends like these are disrupting the way we think, live, and work and, in many cases, resulting in tremendous opportunity. Take, for example, Tom Goodwin’s observation: “The world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content. And the world’s largest accommodation provider, Airbnb, owns no property.”
To thrive in this new normal, we must not sit back and decry the way things used to be, but rather take time to understand the trends, look within, and adapt our styles and strategies accordingly. This does not mean we compromise our core values – it simply suggests we discern the times and position ourselves, teams, products, and services in relevant ways.
Before you get too far into your 2016 strategy, consider pausing to ask three questions that can help make your efforts more successful:
1- What should you start doing? In light of the changes around you, what value-add practices should you integrate into the mix?
2- What should you stop doing? Which of your traditions, policies, and practices made sense at one point, but may be hindering your success now? Perhaps it’s time to evaluate questions like these:
- Is your recruiting model relevant in today’s market?
- Should you ban texting when it’s a good way for employees to reach clients?
- Does it make sense to have extra office space when some employees travel or work from home?
- Would a flexible schedule be as effective for some employees as working 8 to 5?
3- What should you continue doing? Which of your practices are adding value and should be continued? Once you identify what’s working and serving a need, then make sure to:
- Set clear expectations.
- Use multiple communication channels to reach different audiences. (See a social media cheat sheet below!)
- Answer and engage the questions surrounding your business rationale- in other words, explain why things are they way they are. This is a great opportunity to transfer knowledge!
Whether your adaptive need is social media or succession planning, this kind of review is a perfect opportunity to build understanding by bringing together a cross-generational team to work on the answers. It takes courage to ask questions and make necessary changes, but in the long run your employees – and your bottom line – will thank you. And you just might find that you like the changes, too.
Question: Have you ever ended up liking something you were adamantly against at first?
Ps. – I’ll soon be sharing some new ways ReGenerations can help your organization understand generational trends to make informed decisions in 2016. Stay tuned! In the meantime, enjoy this social media “cheat sheet” outlining the social preferences among people of all ages. (Click to enlarge and download). You can get more information like this in my new book, ReGenerations.
Like this post?
Sign up for my blog updates and never miss a post. As a “thank you”, I’ll send you a free chapter of my book, ReGenerations: Why Connecting Generations Matters (And How To Do It).